Excluding Your Own IP in Google Analytics
If you carry out multiple visits to your own/clients website throughout the day this can distort your Google Analytics reporting statistics so it is a good idea to implement a custom filter that excludes your own traffic.
In order to do this, follow these steps within your Google Analytics account:
- Click on ‘Edit Profile’
- Click on ‘Add Filter’
- Name the filter something like ‘Block Internal IP’
- Select ‘Exclude All Traffic From An IP Address’ from dropdown menu
- Enter your IP address in the box ’ Regular Expression for the IP addresses’
- Click ‘save changes’
When entering your IP address, enter a backslash character BEFORE each dot character so an IP address such as 163.212.171.123 will appear as 163\.212\.171\.123. Use of the backslash character prevents dots in the IP address from being treated as wildcards. Google provide more information on this at: https://www.google.com/support/googleanalytics/bin/answer.py?answer=55582&hl=en_US&utm_id=ad
If you aren’t sure what your IP address is – use the following website http://whatismyipaddress.com/ and it will locate your IP that can be modified with backslash characters and implemented in your filter.
Enpiem Internet Marketing use Google Analytics and logfile applications including AWStats as part of our Website Data Analysis service. Contact us to discuss your website data analytics requirements and how we can help you make more from your website traffic.
Tags: Data Analysis, Google Analytics