Email Marketing
Permission-based communication
Email marketing is often at the heart of an organisation's
digital marketing mix, which isn't surprising when it
has been said that over half of all Internet users check
or send email on a daily basis. Acting as a relationship
building bridge between your brand and your customers,
email is a highly flexible and cost-effective way of
marketing online.
We have many year's experience of email marketing
for a variety of organisations, using a variety of
delivery systems and formats. Adhering to data protection
guidelines and PECR legislation, we can tailor both
a data-capture strategy and email communication strategy
that's right for your business. Contact us today to discuss your email marketing requirements on:
0845 463 1973 or by email at: enquiries@enpiem.co.uk
Broadcast types we have managed include:
sales broadcasts — multiple version campaigns
with canned response variations for re-incentivising
prospects
newsletters — monthly HTML updates to maintain
product / brand awareness with customers and prospects
ad-hoc communications — including re-branding,
product launches & purchase / transaction confirmations
We are also experienced at project managing the implementation
of email broadcasting systems for B2B and B2C environments,
including the preparation of functional specifications
and user workflows.
Here are some reasons why you should seriously consider
adding email marketing to your digital marketing strategy:
on a per-person basis, email marketing is highly
cost-effective when compared to other forms of direct marketing
delivery is almost instantaneous unlike printed collateral
with immediate delivery reporting
campaigns can be quickly refined and optimised through
structured testing and segmentation
easily tracked to identify hot-prospects or less
receptive customers who can be re-incentivised
a high degree of personalisation can be built into
your campaigns, providing true 1:1 communication
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