Paid Search Marketing
Cost-effective pay-per-click advertising
Once seen as an easy way of achieving prominent visibility
in search engine results, paid search marketing (often
abbreviated to PPC) is now seen as a vital part of an
integrated search marketing strategy. With the ability
to change ad positioning and ad-copy almost instantaneously,
PPC is a powerful tool from both a product and branding
perspective.
Whether you are looking for rapid traffic generation
as you develop prominent organic positioning or want
to maximise market share for a given product phrase
through controlling more SERP real-estate, PPC is an
excellent way of promoting your products/brand. From
major corporates to sole-traders, all have reaped the
benefits that PPC has to offer — and so can you!
Our paid search marketer has been managing PPC accounts
since 2002 using major paid-search networks including
Google Adwords, Yahoo Search Marketing (formerly Overture),
MSN AdCenter and MIVA (formerly eSpotting). Contact
us to discuss your PPC requirements on 0845 463 1973
or by email at: enquiries@enpiem.co.uk
When somebody enters a keyword or phrase into a search
engine, they are presented with a mixture of natural/organic
results and a selection of sponsors' adverts on the search
engine results page (typically presented at the top
of the results page and as smaller adverts displayed
down the right-hand side of the results page).
There are many important elements to a good PPC campaign:
keyword selection to drive targeted prospects that are looking to buy
writing effective ad-copy to entice searchers to click on your advert
identifying a cost-per-acquisition (CPA) level to govern your bidding strategy
understanding consumer behaviour to capitalise on peak hours/days for advertising
tracking and refining your campaign on a regular basis to maximise ROI
determining the PPC network to use and the delivery
option (match type)
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