Search Engine Optimisation

Visibility for your brand and products

Search engine optimisation (often abbreviated to SEO) is the practice of increasing a website's traffic by achieving prominent positioning on major search engine results pages (SERPs) for your products, services and brand.

Whether you choose to use search engine optimisation as a stand-alone activity or as part of an integrated digital marketing campaign, Enpiem can help you to achieve your search visibility goals through ethical search engine optimisation techniques. Call us on 0845 463 1973 or email us at enquiries@enpiem.co.uk to discuss your requirements.

Utilising a range of on-page and off-page search engine optimisation techniques, we will work with you to achieve a prominent organic/natural position on the leading search engines including Google, Yahoo and MSN/Live. The higher your website ranks on the search results pages, the more targeted traffic you will receive (and hopefully convert to sales or leads).

Search engine optimisation techniques we recommend and employ include:

Keyword-rich and user friendly original site content optimised for search crawlers

Site accessibility from both a customer/search crawler perspective

Keyword selection using a range of tools including your competitors' websites

META content optimisation including title and description tags

Keyword density analysis on key content pages

ALT tag descriptions on graphical elements

Set-up and management of Google Sitemap/Webmaster tools accounts

Effective search engine optimisation addresses a wide variety of issues from domain names and URL structures to search-friendly code, page-interlinking and accessibility to keywords on your site. Site content is a critical part of the search engine optimisation toolkit, creating a value-added user experience and also has the added benefit of greatly assisting your chances of rank prominence on search engines. We will work with you to plan and optimise keyword-rich site content to assist your search traffic.

Enpiem strongly deplore 'black hat' search engine optimisation techniques (such as link farming, keyword stuffing, invisible div, white text etc.) which could result in your removal from major search engines and seriously harm your ongoing relationships with them. Search accounts for a significant volume of website traffic and suspension from the major engines can be costly, both in terms of financial loss through reduced visitors as well as brand damage caused by negative media coverage. In February 2006 a major German car manufacturer was suspended by Google for 'black hat' search engine optimisation techniques demonstrating that no company is above the guidelines of the major search engines.