Website Data Analysis
Making sense of your visitor information
One of the fundamental USPs of Internet marketing is
the accountability and abundance of data that is available
for analysis and interpretation. This helps the marketer
make informed decisions about their tests and pilot
studies in order to optimise their campaigns and improve
their return on investment (ROI).
But it's easy to get overwhelmed with the volume of
raw information available and prioritise what is actually
necessary to make informed business decisions. This
is where we can help you.
Enpiem Internet Marketing has many year's experience of website data analysis
using a variety of leading website data analytics packages
including: Google Analytics, WebTrends,
DeepMetrics LiveStats, RedEye and Hitwise. Contact us to discuss your website data analysis requirements on 0845 463 1973 or by email at: enquiries@enpiem.co.uk
We can guide you through the sea of analytical metrics
including: hits, page views, unique and repeat visitors
sessions, time on site, referring sites, browser types,
connection speeds, screen resolutions, operating systems,
geographic locations, downloads and many others. We'll
help you extract the pertinent information to determine
which parts of your website are more effective, which
parts receive little or no traffic and which content
you should capitalise on and expand.
A major decision that guides which system you use and
the type of data you can extract from your website is
the method of data collection. There are essentially
two methods, the first being website log files which
are located on the web server (used by analysis packages including WebTrends) and the
second is page tagging (used by analysis packages including Google Analytics) which
is based on JavaScript. Choosing between which analytics
method is something we can help you to decide. Both
methods have their merits in terms of cost-effectiveness,
data accuracy etc.
Whichever method of data collection or whichever analytical
system you choose to interpret your data, you can
rely on our assistance and guidance in helping you and
your customers to get the best out of your website.
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