Website Development
Building your site with marketing in
mind
Website development and programming isn't our 'bread-and-butter'
(although we can and do provide an end-to-end development
service for some clients), instead we specialise in
providing a number of essential services to complement
and enhance your web development project and ensure
it remains customer and marketing focused.
All too often website development projects start and
remain within the confines of the IT department and
marketing is an after-thought until management start
taking an interest in the traffic figures or do some
searching on Google to find their website. Enpiem can help you ensure your site development project remains customer and marketing focused. Contact us to discuss your website development requirements on 0845 463 1973 or by email at: enquiries@enpiem.co.uk
Marketing should be at the very heart of every web
development project. It should ensure that your customers
receive the 'red-carpet treatment' every time they visit,
with attractive designs, value-added content, a high
degree of usability and a user experience that leaves
them evangelising about your site to their friends and
family (viral marketing!).
We provide a number of services to ensure that marketing
remains high on the agenda for your website development
project, including:
agency briefing — we have several years experience
of writing and contributing to website development
briefs for external agencies both large and small.
From freelance graphic designers and programmers to
major new media agencies we can act as a crucial bridge
to ensure your brand message and customer-centric
vision remains intact
focus groups and user feedback — getting essential
feedback from prospects, customers and your own staff
on what makes a great website experience for them
wireframing — before the coding begins, we can
help guide you through the wireframing process to
develop the structure and basic look and feel of the
website
search engine optimisation — with SEO being
a fundamental part of your Internet marketing strategy,
you should be including the SEO team at the earliest
stage to ensure you have search friendly coding, careful
organisation of your URL structure as well as keyword
density of copy and the tagging of links and images
tracking and analysis — whether it's the inclusion
of off-the-shelf analytical code, server configuration
or the development of bespoke tracking and data analysis
reporting we can ensure that you have access to the
information you need whenever you need it
In addition to marketing consultation with your website
development project we can also manage end-to-end
site development from domain selection to delivery
and ongoing development and management.
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