Welcome

From tactical support driving channel performance to platform audits or complete campaign management – we can deliver digital marketing solutions to meet your needs.

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We cover the full digital marketing lifecycle from CPA and ROI focused budgeting and planning, tagging and tracking architecture through to channel execution (both hands-on and agency management) and analytics & management information reporting. Our channel management capabilities includes SEO, PPC, email marketing, affiliate marketing, display advertising and social media advertising.

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Our channel and platform audits assess your current performance and help you identify improvements. Our SEO audit covers site architecture, accessibility, on-page and off-page optimisation and indexing status. Our analytics audit addresses data integrity, quality and maturity to ensure your account is tuned to deliver the information your team need to make confident content and marketing decisions.

We use all the platforms within the Google web ecosystem including Google Analytics, Google Tag Manager, Google Data Studio, Google Optimize, Google Search Console and Google Ads.

Through implementation of a suite of tracking and analytics tags we can provide you with insight into your visitor interaction with your website content. This includes page scroll depth tracking, element visibility, video interaction, document download and outbound link popularity as well as many other tags.

Dashboarding and reporting is also essential to highlight the metrics important to your business and bring together multiple advertising platforms and data sources to provide rich insight into how consumers use your advertising and website. We work with you to create custom reports and dashboards to deliver the management information you need.

Get in touch via our contact page to discuss your specific requirements and find out how we can help you get the most out of your digital marketing budget.

Digital Marketing Articles

UAT in Website Development

Tracking Email Marketing in Google Analytics

Determining Maximum CPC for your Marketing Budget

Return on Investment Calculation

Page Scroll Depth Tracking

Custom Dimensions for Email Marketing

GDPR and Email Marketing

Day and Hour Reports in Google Analytics

Digital Marketing Campaign Budget Planning

Element Visibility Tracking

Affiliate Marketing Basics

Mobile Responsive Design

Custom Alerts in Google Analytics

The Digital Marketing Mix

Chrome Extensions for Digital Marketing

On Page Optimisation

Programmatic Advertising

Content Grouping in Google Analytics

Useful Resources

Read our Marketing Glossary of Terms

Useful Tools & Resources

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