Affiliate marketing differs from other digital marketing channels with the affiliate only receiving payment when a sale has been confirmed and attributed to that affiliate (unlike PPC, display or social media advertising). The onus is on the affiliates decide on how they will attract traffic to their website and where your promotional campaign collateral will be displayed.
Remuneration is almost always based on a PPS (pay-per-sale) model, but some affiliate programmes will pay on a CPC (cost-per-click) basis for example where an online transaction doesn’t take place but a sales lead is generated for follow-up.
Whether you are looking to develop an affiliate offering for promotion through an affiliate network (e.g. Commission Junction, Affiliate Window etc.) or prefer to create a private programme and ‘invite’ affiliates to join your programme directly, we can help you set-up and manage your ‘virtual sales force’ of affiliates promoting your products and brand.
Affiliate marketing is a relatively low-risk venture if you are rewarding your affiliates on a PPS basis (i.e. only a payment when a sale is made), but there are careful considerations to be made when launching your programme. For example, pay-per-click (PPC) advertising is a popular method for affiliates to drive traffic to their website page promoting your affiliate programme and this could make them a competitor on PPC networks like Google Ads if they are permitted to bid on your brand and product keyword phrases. Careful preparation of affiliate contracts and policing of sponsored adverts will allow you to maintain control over your affiliates.
Affiliate marketing requires the production of affiliate collateral such as a suite of display inventory for affiliates to use on their website. You will also need to prepare promotional copy for the affiliate so they can use this within the content sections of their site. We can help you prepare your affiliate collateral and help you attract and strengthen your affiliate relationships.
Contact us to discuss your affiliate marketing requirements.