One of the fundamental USPs of digital marketing is the accountability and abundance of data that is available for analysis and interpretation. This helps you as a digital marketer make informed decisions about your tests and pilot studies. In turn you can optimise your campaigns and improve the return on investment (ROI).
But it’s easy to get overwhelmed with the volume of raw information available and prioritise what is actually necessary to make informed business decisions. This is where we can help you.
We have many year’s experience of website data analysis using a variety of leading website data analytics packages including: Google Analytics, WebTrends, DeepMetrics, LiveStats, RedEye and Hitwise.
We can guide you through the sea of analytical metrics including: hits, page views, unique and repeat visitors sessions, time on site, referring sites, browser types, connection speeds, screen resolutions, operating systems, geographic locations, downloads and many others. We’ll help you extract the pertinent information to determine which parts of your website are more effective, which parts receive little or no traffic and which content you should capitalise on and expand.
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Whichever method of data collection or whichever analytical system you choose to interpret your data, you can rely on our assistance and guidance in helping you and your customers to get the best out of your website.