Useful Resources

There are many useful resources available online to the digital marketer, many of them are free. These can help you assess and analyse performance and improvement for a better user experience.

Below is a selection of some of our favourite and most useful resources.

Google Search Console – check your website search visibility and indexing by Google

Google Analytics – free analytics tool to measure and monitor site visitor behaviour

Google Tag Manager – add marketing tags to your website without needing to change the site code or require developer support

Google Lighthouse – automated tool for improving the quality of website pages

Google Keyword Planner – free tool for researching PPC keywords, part of Google Ads

Google Trends – assess keyword volumes and events leading to spikes in search demand

Google Mobile Friendly Test – check your website is mobile responsive and how to fix

Screaming Frog – web crawler desktop application that detects broken links, missing SEO inputs and other technical information

Gtmetrix – free tool that measures a website’s load speed performance

Pingdom – uptime monitoring tool to notify you if your site goes offline

Moz – suite of website audit tools for optimisation and link checking

Yoast – SEO plugin for WordPress websites, including canonicals and readability

Crazyegg – assess click and scroll behaviour with heatmap and confetti reports to help you refine design and UX

Majestic – link checking and link history – technology look-up site to confirm platforms, tags and much more information

Hotjar – view videos of your visitor interactions with your site including heatmaps