There are many useful resources available online to the digital marketer, many of them are free. These can help you assess and analyse performance and improvement for a better user experience.
Below is a selection of some of our favourite and most useful resources.
Google Search Console – check your website search visibility and indexing by Google
Google Tag Manager – add marketing tags to your website without needing to change the site code or require developer support
Google Lighthouse – automated tool for improving the quality of website pages
Google Trends – assess keyword volumes and events leading to spikes in search demand
Google Mobile Friendly Test – check your website is mobile responsive and how to fix
Gtmetrix – free tool that measures a website’s load speed performance
Pingdom – uptime monitoring tool to notify you if your site goes offline
Moz – suite of website audit tools for optimisation and link checking
Yoast – SEO plugin for WordPress websites, including canonicals and readability
Crazyegg – assess click and scroll behaviour with heatmap and confetti reports to help you refine design and UX
Majestic – link checking and link history
Builtwith.com – technology look-up site to confirm platforms, tags and much more information
Hotjar – view videos of your visitor interactions with your site including heatmaps