Two things we love about digital marketing is being able to help SMEs get to grips with digital and to empower them to manage their websites themselves. That is why we have been advocates of WordPress for several years. WordPress is a CMS solution that perfectly combines those two aims.
What is WordPress?
As many of you will already know, WordPress began as a popular blogging platform over 10-years ago. Part of its functionality was the ability for bloggers to add supporting pages to accompany their blog (such as an ‘About Us’ page rather than a blog post). With that functionality, users realised they could create whole websites using the platform with that already familiar user-friendly interface.
We can appreciate that enterprise level organisations often need complex rules-based access and multiple development and production environments as well as the need to customise components and modules to meet their specific needs. However, for the SMEs getting themselves on the digital map is the first challenge and then how to maintain and expand their presence in a cost-effective way is another significant challenge.
For small businesses that don’t have the budget to employ programmers and developers to manage their website, WordPress offers an easy-to-use Content Management System interface that they can manage and maintain themselves with a relatively small amount of training. For more experienced users there is a lot that can be customised and built on to meet your needs as your business requirements online develop.
Whilst the WordPress interface is user-friendly, selecting your hosting solution and the configuration of the database and installation requires some experience and planning (as well as financial investment). Many hosting companies offer a managed solution where they will provide hosting space and basic installation of WordPress ready for you to start using – this is a good option for those who don’t have the experience to do it themselves.
We would also recommend a hosting solution with an SSL certificate so your site is secure (displays the padlock in the browser denoting an HTTPS connection). Once you have your hosting solution and a basic WordPress installation – you’re ready to build your website or have your site created for you to start managing.
Some Benefits of Using WordPress
- A Free CMS – WordPress is a free open source solution, so it is very cost-effective to get started with, even when you factor in hosting and any premium themes or plug-ins that require payment
- Mobile Responsiveness – is something we all expect from websites nowadays and WordPress offers a lot of mobile responsive themes both from their default Twenty… themes selection to custom and premium themes developed by professional designers
- Easy-to-use – creating pages of content is easy after just a few minutes of training. Adding modules, lists and links are easy to do as is creating SEO friendly page names
- Enhanced Functionality – for those that require more advanced functions and features, there is a vast number of plug-ins that offer everything from data capture forms, event calendars and even whole ecommerce solutions. You can also add site management resources such as SEO and back-up for your website through plug-ins
- WYSIWYG – there is no need to understand HTML or programming to be able to add content to your WordPress website, the interface is clear to use as is formatting of content
- Remote Access – update you website from anywhere you want with a browser – you aren’t limited to a desktop with source files as everything is online